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197A New Cross Rd
London, SE14 5DG
United Kingdom

07932 796668

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Celebrating 100 years of style inspiration

jenni redstone

Naming a brand has to be one of the hardest challenges!

It’s one thing coming up with the idea, finding the perfect creative partner, creating the first samples.....but finding a name that reflects everything we wanted our brand to be;

stylish, creative, unique, easy to wear and confident,

Michael and I throw names around for weeks but nothing felt right, then one afternoon, amongst the pattern making and designing and sewing we started talking about women that inspired us. Women that always seem to exude confidence, a great zest for life, the ones everyone wanted to be around. We started talking about our Grandmas. My Grandma Edith and Michael's Grandma Bridgette. These two incredible women seem to encompass everything we believed in and wanted to share in our brand.

Edy and Bridge was named!

We regularly look at styles that they wore, our new check collarless coat this season comes from a jacket my grandma Edith gave me, we have re-imagined it in many forms and it never loses its name as the Edy coat!

 Edy

Edy

It seems fitting to be writing this on the eve of My Grandma ‘Ediths’ 100 birthday party.

My Grandma was born in the Bronx in 1918, she grew up in New York city during the depression and lived through hard times but her life changed when she moved to London during the war and married my Grandfather Charles a successful businessman. She was working for the American government and had treats that others were not privy to. People regularly would stop her on the street and comment on her shoes from New York and her chic style.

They worked hard but also enjoyed the high life in London, we pulled out a Christian Dior ball gown from the bottom of her cupboard a few years ago and marvelled at the construction of it.

To celebrate 100 years of this incredible lady we will be running our 100 campaign.......... celebrating 100 years of style inspiration! 

Edy2

Style is influenced by many things so why not share some of those inspiring secrets we have discovered through Edy & other incredible women. 

Each week we will look at a different influences, from places, people, designers, art & lifestyle and of course discover advise tips on how to stay stylish from Edy! 

Until next week..

Love life and create.

 

The tale of two shops...

jenni redstone

So we are back again, after a few weeks of prepping, running around the studio and making sure everything was ready to roll at not just one location but two! We may have set ourselves a bit of a challenge having two pop up shops at the same time but hey, who doesn’t like a challenge!

We have opened up one pop up in the heart of Brighton, you can find us in the north lanes at Gallery 40. It’s a space we are familiar with and although we are only here until the 4th June we will be back for a whole month in August! Our second location also not new to us and a place we love to come back to.....Whitstable! Its all about the beach town vibes for the bank holiday! 

 Our Brigthon shop

Our Brigthon shop

Although it’s been a mad rush we have loved the whole experience. Three things we've learnt…

  • You can never drink too much coffee
  • Sharing the work load with a trusty business partner is invaluable
  • Don’t stress the small stuff and enjoy the run up to opening, after all this is what it’s all about!
 Our Whitstable shop

Our Whitstable shop

One last quick update, in both stores we have limited stock with some of our prints, one piece i’m really excited about is our Miami blouse which is bright modern and well….Miami vibes. It's a great mix of modern print cut in a classic shape. I hope you guys like it as much as we do!

 Our Miami blouse- in-store now

Our Miami blouse- in-store now

We have some plans for our future stores so watch this space for some more updates on whats happening, latest promotions and offers. We have a loyalty scheme in the pipeline alongside an in-store competition which we will be rolling out this summer!

Hope to see you at one of our locations. 

Love life and create

Jenni